Cartes parfumées pour vêtements: Un guide pratique pour les marques de vêtements

When packaging clothes most often it is done by sight and touch. A well-designed fragrance card gives a third dimension to the smell and is a familiar scent upon opening a garment bag, a parcel or a gift box.

But the card should look good with the clothes and not overpower them. Scent direction, card location, fabric compatibility, storage requirements and packaging barriers are all aspects of a system that needs to be taken into account when considering apparel brands. The ideal solution enhances the unboxing experience, and is also easy for customers to take out, use again, and hang in their wardrobe.

What is the need of Apparel Brands to use Fragrance Card?

Fragrance cards for clothes are aromatic paper cards or hanging cards that are given inside in the packaging of clothes, Sacs, wardrobes or areas for the clothes to be put on display. The card offers alternative perfume source that is separate and more controllable as opposed to spraying perfume directly on to fabric.

A card can make a great first impression, help to create a season theme or provide post-purchase brand extension. They can be placed in a closet or drawer from the branding package to extend the lifespan of the branding.

Regardless of whether a brand wants to do this, they can check the freshener cards that are designed to be placed in clothes before they pack them, and then choose between the two.

Choose a perfume à coordinate with the Clothing Collection

Don't feel compelled to use the hottest or coolest smell. It should be representative of the contents of the collection, the visual vocabulary, the time of year, the price of the items and the expectations of the customer.

The use of cotton, linen and soft musk is minimalist basics that look like recently cleaned clothes. Restrained sandalwood or cedarwood is a good accent in a menswear, heritage collection and coat. Rose, Iris or Light Amber are suitable for occasionwear, while Citrus and Herbal are perfect for activewear and summer releases!

The volume of the package should be also considered in regards to the intensity of the scent. This subtle fragrance can overwhelm in a sealed polybag. Accordingly, production samples should be given a test in the garment package.

Évitez touching sensitive fabrics.

Ideally, a fragrance card should serve as its own separate insert, and not as an embossed card to be stitched on top of the clothes. Fragrance oil, printing inks and coatings, heat and prolonged contact may act differently on surfaces.

Silk, satin, suede, leather and coated fabrics, as well as pale fabrics and prints that are made from specialty fabrics need special attention. Don't place the card in another barrier pouch or where it will come into contact with the clothing. The last card, the actual fabric, tissue paper, polybag and anticipated storage time should be used in the compatibility testing.

A perfumed hangtag is useful in situations where the brand would like to have fragrance close to the product but control its placement.

Be sure to sélectionner the correct card format.

It has a separate flat insert that lets it be flexible and easily removed prior to wear. Available in a hanging version which can be fixed to the hanger or to the garment bag later for use in a wardrobe. A dual purpose hangtag is a Vêtements freshener card that can be used not only to brand the garment, but also as an after-purchase garment.

Thick cards, graphismes minimalistes, ribbon attachments, embossing or foil details can be used to enhance luxury collections. The freshener tags for luxury clothes should not be too conspicuous as a promotional giveaway, but rather, feel like part of the clothes.

Care instructions, sizes and bar codes need to be readily discernible in any format.

Take care of the protection of Fragrance during packing and storing.

If a fragrance card is not completely sealed when being manufactured or stored in the warehouse, fragrance can activate prematurely. Each pack is individually sealed barrier packaging that helps maintain the scent till the garment is packed or taken up by the customer.

In order to avoid cross contamination of scents, each fragrance should be kept in a different, clearly labeled cartons. Packing teams should only unpack the amount required for the run and not put exposed cards near to unscented clothing.

The clothing should also have its own procedure when returned. Just because a perfume card is opened, it does not necessarily mean it is to be added to the saleable list of perfumes.

Try out the Complete Garment-Packaging System

Using production-equivalent samples for approval needs to be used instead of a fragrance strip. Fill the last garment with its tissue, Carte, Labels, Polybag, garment bag or shipping carton.

Assess initial and after storage strength of the scent. Look for oil on the surface, transfers, print change, adhesive failure, ribbon wear and tear, and unwanted fragrance absorbency into the garment. If products are likely to be subject to change in climate, the warm and humid should be included.

The supplier can then customize the fragrance card with a variety of factors such as size, absorbency, loading, Découpe, Accessoires, and individual packaging prior to bulk production.

Make a Scent Experience Respecting the Garment

Clothing fragrance cards are best used in conjunction with the clothing and not as a competitor to the clothing. Start with the collection identity, then choose a fragrance that is controlled for the collection, separate the card from the sensitive material and test the complete configuration of the package.

Part of this process provides customers with a unique unboxing experience, ensures the consistency of the experience both in retail and ecommerce, and helps preserve garment qualities.

FAQ

Q1. Is it possible to "bend" fragrance cards towards clothes?

When using those completed cards and fabric, it is not recommended to use them in direct contact unless they are compatible tested. Secure gentle materials in a sealed pouch or controlled hanging, if necessary.

Q2. What are the most suitable fragrances for brands of clothes?

Light cotton, Musc doux, light florals, citrus and light woods are all versatile options. The final smell should be similar to the category of the garment and the identity of a collection.

Q3. Will it be possible to fit a fashion logo onto the cards?

Oui. Coordination of shape, Œuvres d’art, Couleur, Fragrance, Fin, ribbon and packaging can be coordinated with the brand's visual system.

Q4. What are methods to test the strength of fragrance?

Test the card inside the last garment wrapping conditions, simulating storage conditions. Test the first opening and the smell of the perfume after some time.

Q5. Is the card re-usable by the customer?

Oui. A hole punched in the card, string or ribbon is what lets customers slip the card into a wardrobe or drawer when they open the garment.